So, you got a WordPress blog, and you’re getting a good number of people reading it every day. Well, why don’t you earn some money off of it? In this post, I will teach you how you can monetize a WordPress blog and make some good money off of it in 5 different ways.
Ready? Let’s jump into display ads.
Selling Display Ad Space, Earning Cents
There are two main ways to earn money from banner ads; earning from impressions and earning from clicks.
Earning from impressions is where you will make money from how many times a person actually sees an ad on your website.
This requires a significantly large number of people coming to your site every day. For my personal stats, the most I’m getting is 14 cents from 200 pageviews.
Earning from clicks is a lot easier. Depending on the click and what they do after they click an ad, you could make from a few cents to $1 per click.
Either way, you will need a lot of traffic to your website. People that earn thousands of dollars every month from just display ads have at least 10,000 people per month coming to their website.
Stats will vary quite significantly depending on ad placement, what ad is shown, and your blog audience. Within selling display ad space, there are several ways to go about this.
1. Google Adsense
Google Adsense is the most popular way to earn money from display ads. All you have to do is submit your blog, get approved, and then you can either add code to where you want ads placed, or turn on their auto-ads option which will place ads for you.
As the most popular way to earn money from display ads, it’s also the method that generates the least amount of money.
With a site that has gotten 2,000 page views in a week, I’ve only made 51 cents from it. Once again, results will massively vary, and I have seen people who get 2,000 page views in a week and earn $5 instead.
To be successful with Google Adsense, you need to have substantial amounts of visitors, or you need to be on YouTube (which is a whole other story), and with that large amount of traffic, you could potentially make even more money from different ways of monetizing your site.
Google Adsense is very quick and easy, but its earnings are pretty limited. Let’s continue on with some more methods.
2. Selling Your Ad Space Directly To Advertisers
This one is much more difficult to pull off, but you will earn a lot more.
Once again, you’re going to need a massive blog that gets thousands of visitors every day. Without lots of interactive people visiting your site, advertisers will not want to put ads up on your website.
However, if you’ve got lots of people visiting your site and reading your content, advertisers may come to you directly to sell advertising space. And if you’ve got many advertisers coming in, you can charge higher prices because of competition.
3. Other Display Ad Networks
Now, this is something that I have not really experimented with. But with Google Adsense paying so low, there was bound to be companies that come in to compete by giving bloggers higher earning potential than Adsense.
There are lots of display ad networks out there. It’s a good idea to go search through a few of them and see what you get.
These networks can often be hit or miss. Occasionally you’ll stumble on ads where you could earn $5 or more from a single click, but you can also stumble on scams that don’t provide any value to your site.
Do your due diligence and research before using these ad networks.
Affiliate Linking, A Step Up To Dollars
I dislike using display ads to monetize my site. They earn so little without a lot of traffic, and they can always make your website look so cluttered. And when you have the level of traffic that earns you a lot through display ads, you’ll probably make more off of other monetization methods.
Affiliate linking is what I like to call, a step up to dollars. Instead of earning cents from ads, why not earn dollars from affiliate marketing?
Affiliate marketing is where you earn a commission by promoting someone else’s product. Find a company with an affiliate program, join it, and get a few affiliate links. Put those links into your blog, and when people buy using them, you will earn a commission.
Commissions will vary depending on the program you join.
For example, Amazon Associates offers a 2-10% commission depending on what is sold and is an extensive and popular affiliate program. But like Google Adsense, your earnings potential is going to be more limited.
For example, each $15 badminton string that I sell will only bring in $0.67. It’s better than Google Adsense, but it is still a far cry from full-time income. You need to be getting lots of affiliate sales to get good money.
The good thing about Amazon Associates, though, is that they sticky cookie the person who clicks on your link for 24 hours. This is good because you will earn commissions from anything they purchase within 24 hours.
That means if I promoted the badminton string, but they ended up buying a refrigerator, I will get a commission for the fridge. And with a 4% commission rate, instead of earning $0.67 from a badminton string, I will get $50 or something, depending on what they purchased.
You don’t have to work with Amazon Associates only. In fact, the people who earn the most money from affiliate marketing do it with programs that pay out much better.
Depending on your blog niche, you can find specific programs that will be paying really high commissions at around 50% to 100% plus other bonuses. If you make a few sales off of these programs, you can earn a ton of money.
Clickbank is a good starting point to find some of these affiliate programs that pay excellent commissions. Just beware, though, not all of the products are super high quality, and I definitely recommend you do your research or purchase it yourself before promoting them.
Affiliate marketing is definitely one of my favorite ways to monetize a blog. This blog earns just about everything from affiliate commissions.
Setting up for affiliate marketing is more complicated than display advertising. However, it is easier than many of the other ways to monetize your blog without hurting your earning potential much.
Sponsored Blogs, Sometimes They Come
Another way to make money with your blog is through sponsorships. This is where individual companies may pay you cash to write blog posts with the intent of promoting their company.
This method of monetizing is very similar to monetizing by directly selling your ad space.
Companies will directly come to you if your blog is big enough, and they are willing to pay hundreds of dollars just for one blog post, depending on how many readers you get.
But again, like the monetizing by directly selling your ad space, you need to get the attention of those companies out there, which usually means thousands of visitors every single day.
Personal Courses And Products, Big Time Income
So if we know that affiliate marketing is where we have affiliate links in which we can earn a commission if a reader purchases through the link, why don’t we put links to our own products instead and make the full 100%?
For example, instead of selling a $297 dropshipping course as an affiliate and earning $100 from each sale, why don’t we make our own dropshipping course and make that full $297 in pure profit?
The problem with this method of earning money, as you can see, is that we need to make and have our own products physically and this comes with lots of issues.
First, actually making and having the product. This is an easier problem that you think it would be.
If you have been doing affiliate marketing and making good money, just find the things making you money and get products that are either the same (if it’s legal) or something very similar.
The second issue is the more problematic one. When you sell your own product, there’s a lot of new things that you have to manage, including customer support, returns, and shipping (if it’s a physical product).
And if you have to start doing all of that while you’re blogging, you may feel overwhelmed.
But selling your own products is definitely a great way to earn money online from your WordPress blog. Many successful bloggers start out in display advertising and affiliate marketing to eventually transfer into selling their own stuff.
Combination Of Two Or More, Is It Worth It?
Here’s a question that might have been on your mind for some time: Do we have to stick with one method?
No, of course not!
Many bloggers use multiple monetization strategies to make their blog profitable. The question really comes down to, what do you want to earn the most money from?
If you run display ads, sell your own courses, sell affiliate offers, and write sponsored posts as well, you’re going to be looking at less income from all the strategies you implemented.
You’re trying to sell too many things, and the reader will end up too distracted to buy anything.
But there is one combination that works better than others.
Selling Your Own Courses With Affiliate Offers
This doesn’t work if you sell your make money online with dropshipping course and try to be an affiliate for another one at the same time.
Most of the time, you make your own course or product, and you use affiliate offers that complement your own product.
For example, if you have a dropshipping course, you might want to sell Shopify as an affiliate because you might be teaching e-commerce on Shopify, and people would have to buy Shopify along with your course.
This one is something many people do, and it works out very nicely.
Of course, if you would like to run Google Adsense and be an Amazon Associate at the same time, go right on ahead.
You might see better results, or you might see worse results. There are lots of factors that play in such as the niche you have chosen, your ad placements and call-to-actions, and your content.
For each person, something will work better than another, but overall focusing on one monetization strategy works out the best.
Some Monetization Tips, Get Off The Right Foot!
Now that you have all of these methods of monetizing a WordPress website, you need to make sure that you monetize your site right.
First, if you have a WordPress blog, you need to make sure you have blog posts written and people coming to your site. Most display networks and affiliate programs will review your site directly to see if your website complies.
And some of them, Google Adsense, for example, can be tough for small websites to get in. People estimate that you need to have around 30 blog posts written and getting a few hundred visitors a month before they qualify you.
You also need to make sure that your site complies well legally. Your content can’t violate the terms of service, and if you run any R restricted content, you have to make sure that the right disclaimers are in place.
For affiliate marketing specifically, you need to have an affiliate disclosure. Sometimes, companies are very picky about these affiliate disclosures as well.
Amazon Associates is particularly picky, where you can’t say anything about how buying through an affiliate link will support your website and that you need to have the disclosure in a place that someone can see very easily.
Now let’s get into a few actual monetization tips.
1. Less Is MORE
This counter-intuitive phrase applies very well to display ads and affiliate links.
You will not make more money by spamming more of these on your site!
I personally had to have that experience through display ads. The more display ads you put on your website, the more cluttered it becomes and the slower your website gets.
You can have so many to the point that readers coming to your site will leave without ever seeing your website because your website loads so slow. How are you going to make money when readers never see your website?
However, if you have affiliate links all over the place, your website will again look more cluttered, but also receive punishments from Google.
Google views websites with tons of affiliate links without the content to match it as a website that provides no value and is just trying to make money.
So don’t spam your ads or affiliate links everywhere, keep it in moderation.
2. Content Is King
People will not buy from you if your content is terrible. One thing you have to understand about business and money is that people will only give you money if they think they got something good out of it.
How does that work with blogging?
Well, you have to provide your best content possible and help people out. You have to make captivating, engaging, and helpful content, which will then mean visitors will see your site more often, stay on it longer, and come back to it often.
When you’re able to do that, your readers will actually see the ads or things you’re trying to sell instead of skimming through and leaving your website. And that’s when you can actually earn money.
Where Can I Learn More?
Are you feeling overwhelmed? If you’re not, note that there is a plethora of information out there on monetizing WordPress blogs and stuff that goes really in-depth into how to do a particular method.
For example, I could talk about email marketing, writing good sales copy, and product creation for any of the sell your own product methods. I could also talk about how to make call-to-actions that captivate your audience and how to internally link your blog posts to get more people to your sales page.
And I wish I could write about everything in this one blog post. But I have to admit that one, it’s going to be over 20 thousand words long, and two, I’m not sure how I would organize it!
But over time, as I write more blog posts, I’m sure I will have different articles linking from this post. Wouldn’t it be easier if there’s one place to learn it all?
Well, there is! You need to check out Wealthy Affiliate. It’s the best all-in-one platform for bloggers with training, website hosting, a keyword research tool, and a large active community of affiliate marketers in one place.
Everything you’ve read here, I learned from Wealthy Affiliate, and they have a lot more information on monetizing your website.
Any questions or comments about monetizing your blog or just random things in general? Leave them down below, and I will respond within 24 hours. Good luck with your blog, and have a great day!