Hi, it’s Kevin from KAZSMoney, and today I will be going through how to choose a niche for your blog. If you have been looking into blogging, something that has probably come up a lot is selecting a niche for your blog.
So what is this “niche” thing?
For blogging, a niche is a particular topic or industry that you are going to write on. For example, travel, sports, or personal development are all niches. Every niche has a bunch of people in it who want to learn what you write about or enjoy the overall topic.
It will be up to you to make valuable content to help those people out, and that’s why choosing a good niche for your blog is very important. Let’s jump into how to choose a niche for your blog!
What Are You Already Expert On? Write Better And Easier
What do you already know?
Blogging on things that you don’t know about is terribly tricky. Think about your school classes in English or history or whatever classes that required lots of writing.
Let’s say history for the sake of simplicity.
Have you ever had that essay or paper you had to write, but you didn’t do any research?
I had that way too many times, and it was probably the reason English and history were my worst classes. I would always procrastinate these essays to the last minute and be up at 12 AM, writing some random stuff that I made up about World War II. It just didn’t work out.
The final marks on those essays were usually in the 50s to 60s, which did mean that I passed, but they were absolutely terrible. The facts weren’t spot on, the writing itself was me repeating the same thing 10 times, and nobody would have wanted to read them.
If you choose a niche that you know nothing about for your blog, it’s going to be the exact same thing.
You’re going to write all of these blog posts in the same way, and no one is going to read it.
The profession of bloggers is to give value to other people by educating them about specific topics online. How are you going to teach someone if you don’t know what the heck you’re writing about?
So start thinking about things you are already an expert on. Here are some questions to help your brain start flowing.
- What did you study in college?
- What are you studying right now?
- What do you do for your job?
- What did you do for your job?
- Where do you live?
- What movies or TV shows do you love?
- What are your favorite books?
- Do you have kids?
- Are you a senior?
- Do you have a pet?
You’ve answered all the questions, now what?
Well, all of your answers can be niches!
For example, if you were super into the Harry Potter Series and you’re like the biggest fanboy/girl ever, you could totally write about the books. You could write posts analyzing each character and reviews on Harry Potter merchandise and make money either directly selling merch or linking to different sites that have affiliate programs.
But now I’m starting to get into monetization, let’s keep the focus on niches.
What about a pet? If you have a dog and had it for some time, there’s a good chance that you know a lot about it and how to take care of it. You could totally turn that into a niche and help other new dog owners by writing posts on how to take care of a dog. And it’s the exact same thing with cats, snakes, hamsters, etc.
Kevin, what if we’re not experts on the answers we gave to our questions?
That totally makes sense. If you answer something like computer science to the question, “What are you studying right now?”, it would make sense that you’re not a total computer science expert. Maybe you already learned a few things, or perhaps you just got started, and you know nothing at all.
Here’s something to think about. What qualifies us as “experts”? Is it a degree? A certification?
Let me let you in on a secret. I run a blog called Get Good At Badminton. The sole purpose, as the name suggests, is to help people get good at badminton. Yes, I do play badminton, and I do play to a somewhat decent level.
But I’m not the best in the world. Nor do I have any coaching degree or experience. In fact, some of my blog posts written have probably been read by players who are at a much higher level than me, and yet, they will consider me as an expert or at least have found some of my information useful.
The truth is, you don’t need to necessarily be a full-on expert on the topics you write on. You just need to know enough to put it into a blog post.
And how do we know enough to write a blog post? Learn it! Transfer knowledge from the course you take, the books you read, and/or do the research online. The unintended bonus of doing this is that you become an expert on whatever your niche is.
Now that you’ve read this, you might think this whole section is irrelevant. And perhaps it is if you’re not experienced in anything yet.
Writing as an expert is much easier than writing as someone learning. You know what works, you know what doesn’t work, and most of all, you understand the whole picture and can probably educate someone better.
What Do You Love? Choose Your Passion
As you learned from the section above, being an expert can certainly help you write and help your readers more, but you could still select a niche that you’re not particularly knowledgeable about for your blog.
What’s more important is what you love.
Let’s go back into the schools and essay topics except for this time, with an English class example.
When I was in high school, I was always getting low marks on my English personal responses, because I hated writing them.
There was always a specific topic that I was supposed to link to, and it was always something like, “Relate the following texts and your personal experiences with how people need to be empathetic with each other” using a particular style within a specific time limit.
Why do I have to write about this?! It’s so dull, and I really had no idea what to write. What came out was as expected. A 70% essay that had the comments, “needs more detail” and “refine your ideas more.”
On the contrary, when I was in junior high (middle school), I had many opportunities to be free and do what I liked to do, and it paid off! One assignment was that I had to write something on anything I want as long as it was related to economics, and I had about a month to do it.
Awesome, let me choose what I was super into, stocks! So I gave myself a month with a virtual stock account of $500,000 that I invested and wrote about all my choices and recorded what happened daily to the account. I basically wrote a stock investing case study, and my teacher loved it!
So when you choose your niche for blogging, you should select your passion because when you love doing something, you’ll do it for a long time. Your work will be your play.
When you blog about your passion, you will also get increasingly better at it and learn so much more about it too.
For example, one of my blogs is about badminton, as mentioned above. Badminton is one of my most loved things on the planet. Badminton is basically my life.
I spend hours every week playing badminton. I spend hours every week conditioning myself to get good at badminton. I spend hours every week researching badminton tactics and learning more. And I spend hours every week sharing my knowledge with the rest of the world.
I love that I can do that. It’s really fulfilling.
So choose something you love to write about, and you will find blogging truly enjoyable.
Niche Concerns, Oh What If This Happens?
Oh, what if my niche has no people in it? What if no one reads my blogs? What if I want to change niches?
What if that. What if this.
Of course, there are so many different concerns about a blog post, and you really don’t want to meet any of them.
To tell you the truth, you will probably meet a bunch of your concerns. There are going to be people who come to your site and tell you, your content is terrible. Some people will make fun of you for blogging.
Or even worse, there won’t be anybody coming to your blog at all.
You have to accept that you’ll probably fail, especially if it’s your first time. On average, the people who succeed have gone through 10 to 12 iterations that have entirely failed.
I myself haven’t succeeded fully yet. I’ve reached certain milestones, but I hit a plethora of pit holes to get there.
KAZSMoney was actually a colossal failure. I used to have about 20-30 posts, and then I completely deleted the website to restart. I totally went in the wrong direction and got zero traffic. What you see now is my second iteration of KAZSMoney.
KAZSMoney isn’t the only failure I experienced, either.
My online experience consists of me failing 3 times in 3 different dropshipping stores, having a badminton blog that gets people but no money, another blog that only has a few posts in which I stopped writing on, a blog that I wrote one post on and got overwhelmed and deleted it, and the random funnels where I paid for a bunch of ads and got nothing.
Have I scared you enough?
The point is not about scaring you so that you don’t want to do this, but instilling an understanding that you will fail. However, it’s not about failing and stopping, it’s about falling and getting back up.
9 out of 10 entrepreneurs fail, how many didn’t try again?
The good thing about online blogs is that everything can be changed very quickly. Let’s talk about my badminton blog again.
As I’m writing this blog post, I’m actually trying to fix my badminton blog. So if you’re reading this blog post in 2020, 2021, or even later, there’s a good chance that I have already fixed the problems.
But here are some problems that I’ve been having with my badminton blog.
- I get 200 visitors daily, but only 24 of them actually go through my content.
- My blog has been up for over a year, and only a few of the posts are ranked on the first page of Google
- After over 100 blog posts, I still only make 5 cents a day.
And as a result, concerns over my blog have developed.
- Is my content bad?
- Did I pick the wrong niche?
Luckily, these things can be changed very quickly.
It’s not like you just published a book and realized you told the wrong story, and can’t change it. If you have published a blog post, you can always go back to it and update things to make it better.
I’ve been going back into my posts and changing things. Writing more for some of the posts that were too short and adding more details to explain my things more clearly.
Another thing that will help you on your blogging journey a lot would be a supportive community that can give you feedback and help you improve your website. The place I personally use to get feedback for my blog is Wealthy Affiliate.
It is really the best all-in-one platform for bloggers and is the best place to find active bloggers that are willing to help you out. In fact, if you join the platform, people will specifically help you out on choosing a niche, and they’ll give you feedback on what might work and what might not.
Wealthy Affiliate also offers training and mentorship to guide you through creating a blog, choosing your niche, and writing your blog posts. It is the first platform that allowed me to create a website that actually got consistent traffic finally.
So now that you’ve learned that choosing your passion is the best way to choose a niche and that most of the problems you run into can be fixed, I’m going to dive a little deeper into broad versus narrow niches.
Broad Vs. Narrow Niche, What Works Better?
Let’s learn a little more about niches. Broad niches are niches where you can write about lots of topics. Typically, they are broad categories such as sports, travel, making money, etc.
Narrow niches are usually the sub-categories within the large categories, for example, basketball, traveling to Banff, making money as a college student, etc.
Here’s a pros and cons list for both broad and narrow niches.
- More articles you can write
- More ways to make money
- Harder to go viral
- Fewer people that will be passionate about your brand
- More competition
Narrow Niche Pros And Cons
- You can target a particular group of eager readers
- Easier to go viral
- Less competition
- Can’t find ideas as easily
- If your niche is too narrow or specific, there might be no readers searching up your site
I’m Confused, Which One Do I Pick?
Generally, with a very specific niche, you can make money a lot faster and get more readers with a lot less effort while a broad niche takes longer and a lot more work.
Personally, I would tell you to choose something pretty specific. Being successful at blogging is built off of momentum. If you can do a few things and start seeing results, you’re going to be a lot more successful than doing a lot of things to see results.
By going into a specific niche, you will also find that over time, you could always expand and diversify. All the large corporations were like this. The super successful ones didn’t start by doing everything, they started one thing at a time.
Google didn’t start as a company that was a search engine, created smartphones, made VR headsets, and work in cloud computing. They started out only as a search engine and diversified as they got bigger.
That’s what you need to do.
Plus, think about all the successful websites having broad niches. Do you really want to compete against sites like Wall Street Journal or New York Times who have hundreds of bloggers writing for them?
Start small and grow big!
How I Learned Everything About Blogging
In summary, the super easy way to choose a niche is choose something you love and run with it without second thoughts.
Hopefully, you’ve learned a lot and picked out a niche. If you didn’t, I highly recommend checking out Wealthy Affiliate.
Wealthy Affiliate is the platform that I personally started with. With it, I learned how to build my first website, choose a niche, write blog posts, and get people to read it.
If you would like my help as well as access to tons of affiliate marketers that are way more experienced than me, you should definitely go check out Wealthy Affiliate.
You don’t need to give me any money to help you either. I’m willing to do it entirely for free. Comment down below if you’re having trouble picking a niche, and I’ll try my best to help you within 24 hours.
Good luck with your online journey, and have a great day!